Brand Story

PUFFIT is a UK-born apparel brand founded in 2021, created to meet the realities of everyday life and unpredictable weather.

Since launch, PUFFIT has sold over 1 million jackets worldwide and become a top-performing fashion brand on platforms such as TikTok Shop and Amazon.

PUFFIT designs clothing that blends technical protection with modern style, helping people stay comfortable, confident, and ready for the moments that actually fill their day.

From rainy school runs and dog walks to weekend football sidelines, coffee breaks, and city commutes, our pieces are made for real life — not just for perfect weather, so you never have to think twice about stepping outside.

Because when you feel protected, comfortable, and confident, any day can be perfect.

 

Our Philosophy

At PUFFIT, we believe everyday clothing should do more.

Our designs blend style and function, helping people stay prepared for changing weather and the little surprises of daily life.

 

Vision

To become a global fashion brand that truly adds value to everyday life.

PUFFIT aims to create clothing that not only looks good, but also supports the rhythm of modern life.

 

Mission

To create stylish, functional clothing that brings comfort, calm, and confidence to everyday life.

By combining thoughtful design with practical performance, PUFFIT helps people move through unpredictable days with ease.

 

Company: INTOLIVE LTD