To introduce the new Ready Rain Collection, we invited 50 creators to Holland Park in London. Together, we stepped into a new journey — experiencing the collection in motion, shaped by nature, weather, and everyday life.

In 2024, Puffit hosted a brand upgrade event at the London headquarters of TikTok, bringing together a diverse group of creators.The event brought together a wide range of creative perspectives and content expressions. Through meaningful engagement with creators, Puffit communicated its renewed brand vision and officially marked the beginning of a new chapter for the future.